About Robert Bassam
Robert Bassam is the Founder and CEO of Easterns Automotive Group, a used car dealership that has a strong presence in six key locations in DC, Maryland, and Virginia, including its corporate facility in Sterling, Virginia. He wasn’t always into car sales, though. As a matter of fact, his first foray into the ‘professional’ world was so different from car sales that you could say it was by a stroke of luck that he found himself in the used car industry.
In 1986, Robert Bassam left Miami, Florida (where he was then based) to move to the DC area for a job waiting tables at a Mexican restaurant. It was a job that put food on the table and paid for his bills but he felt that there was something more for him out there. His luck started to change when he visited the Salvation Army, where he was able to purchase two used cars for only $50 each! He saved the tips he received from customers at the Mexican restaurant where he worked and used these to purchase the used cars.
Testing his hand in sales, he put the cars up for sale and before long, he was able to sell these to his co-workers for $300! It was then that his passion for selling used cars was ignited. Bassam invited a co-worker to join him in his business venture, and pooling their money together, they were able to buy 20 cars. Two years after his first sale, he established Easterns Automotive Group.
While he initially started in car wholesaling, he was later able to get into commercial dealership. Robert Bassam saw an opportunity to expand his business and he grabbed it. He observed that the market for high-quality used cars was underserved and taking this cue, he was able to break into the used car commercial dealership industry in 1988. He hasn’t looked back since.
He branded his dealership as the place to go to for second-chance credit. His slogan, “Where your job is your credit” resonated so strongly with the market that he soon found himself expanding his business, branching out to other locations nearby.
His good reputation wasn’t left unnoticed by lenders as a lot more of them agreed to work with him. From having a single lender for his buyers, he now has partnerships with dozens of banks and lending institutions.
As the Easterns Automotive Group’s CEO, his philosophy is to do things better, faster, and cheaper. Its central facility in Sterling, Virginia is where all the vehicles are brought in and reconditioned before they are sold at the dealerships.
To better serve his customers, Robert Bassam has made all of his vehicles for sale accessible to the public anytime and anywhere through its corporate website. Excellent customer service is at the core of his business, and this means providing high-quality customer care before, during, and after sales.
Bassam also strongly advocates charitable giving. Through Easterns Automotive Group, he has made several donations to various non-profit organizations, groups, and individuals. His philanthropic efforts continue to this day.