Robert Bassam Shares His Thoughts on Corporate Social Responsibility
Philanthropy is deeply ingrained in Robert Bassam, so much so that he has built his company’s culture around charitable giving. While he acknowledges that corporate philanthropy has given his company the reputation of being a good and responsible member of the community, and it has helped his business grow and expand, no reward is greater than simply knowing that they were able to help someone in need or help a child or family improve their lives.
These days, philanthropy and profit have become inextricable components in running a business. Where once upon a time, making a profit to earn the continued support of stakeholders and investors were the primary goal of large corporation; these days, companies are taking the philanthropic road to improve the lives of others, and to protect the environment. For Robert Bassam, what would all the profits mean if in the end, you know you could have done something to help the community but didn’t? He calls it “corporate conscience”.
Large corporations know they have the power to move mountains (literally and figuratively), and they have the capacity to build and destroy. And for Robert Bassam, it is more important to build and nurture because we all live in the same planet, we all breathe the same polluted air, and we all feel the effects of global warming. No one is spared; rich, poor, men, women, children, animals, and every other living being—we all feel the wrath of Mother Nature; a consequence of our past actions. And for whatever dire consequences we experience, man is largely to blame.
What is Corporate Social Responsibility?
In a nutshell, Corporate Social Responsibility or CSR is a discipline that operates on the principle of running your business in a way that will have a positive impact on society and the environment. It is creating a balance between profit and philanthropy, where the organization is mindful of their operations internally (manufacturing processes, use of equipment and power sources, etc.) and externally (sourcing materials, for example).
Robert Bassam further notes that social responsibility could also entail “offsetting” social or environmental impact through actions or activities of a company by doing charitable work, making a donation or financially supporting research and development programs that benefit the environment and society, and other such causes.
There are so many ways that businesses can help the community. The key is to be mindful of every action and decision, and be more pro-active in developing sustainable programs or disciplines for the preservation of the environment and the benefit of the general public.
For Robert Bassam, his organizations philanthropic efforts aren’t focused on a singular cause or advocacy. Wherever they can help, he makes sure to step in and extend help any way they can. He believes that everyone deserves to live a happy and healthy life. And he knows that whatever help they can give will go a long way.
If you would like to learn more about the charities that Robert Bassam and his company support, please feel free to get in touch with him at your convenience.