Robert Bassam and Easterns Automotive Helps Women in Rehab
Robert Bassam, the Founder and CEO of Easterns Automotive Group, believes that the most vulnerable sectors should get more support from both the government and private groups. Through the Easterns Group, Robert Bassam has helped charities that work with inner-city residents, which make up a large proportion of the DC area’s population. He believes that working with local charities helps build the community, which ultimately makes up a business’s customer and supplier base. Furthermore, partnering with non-profit organizations raises a company’s profile more effectively than any advertising campaign.
Some of the country’s largest corporations either have their own charities or work with non-profits that have advocacies matching their line of business. For instance, the McDonald’s group of restaurants funnels some of its profits to Ronald McDonald House Charities. RMHC works with families who have children confined in hospitals. The McDonald’s group saw that there was a need for temporary accommodations for these families, who rack up additional costs every time their children have to be treated.
The non-profit has built hundreds of Ronald McDonald Houses, mostly located near major hospitals. These facilities often have laundry rooms and kitchens, and offer opportunities for interaction with other families that are in the same situation. More often than not, the families and individuals who stay in RMHC facilities are in need of companionship and moral support, especially if their children are critically or terminally ill.
Because of the establishment of the RMHC, McDonald’s has established itself as an unlikely partner in providing health care, especially to those who are barely able to afford the costs of treatment and family accommodation. The company has also cemented its reputation as a child-friendly, family-oriented business that goes the extra mile in ensuring that its guests feel welcome and well-fed.
However, not all companies have resources like McDonald’s. Thus, they partner with existing charities instead. This practice ensures that their donations are directed to worthy advocacies. The Easterns Automotive Group, led by its CEO Robert Bassam, has worked with many different organizations within and around the DC metropolitan area. The advocacies of these organizations range from giving toys to kids for Christmas to providing luggage to Nigerian girls that have been rescued from terrorist groups.
One group that Robert Bassam has donated to is Ruth’s Miracle Home, a halfway house that provides shelter, counseling, group meetings, and volunteering opportunities to women that are trying to move on from substance addiction, prison, domestic violence, and homelessness. Robert Bassam first heard of Ruth’s Miracle Home when Fox 5 DC featured the group in one of its news segments. When he found out that the non-profit had difficulty transporting its beneficiaries to different volunteering locations, he decided to give a new van to the group. The van is now being used by Ruth’s Miracle Home to take its beneficiaries on trips around and outside DC.
The donation made by Robert Bassam and the Easterns Automotive Group to the halfway house is proof that small gifts can go a long way in changing lives and improving living conditions, especially for the most vulnerable sectors.